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RAFAA ART AWARDS
BREAK THE FAME

©2025

WE ARE THE RAFAA'S. THE GLOBAL INCLUSIVE ART AWARDS.

RAFAA ART AWARDS IS A GLOBAL, INCLUSIVE PLATFORM CELEBRATING EMERGING TALENT ACROSS 26 NATIONS. BORN FROM THE LEGACY OF THE GLOBAL EYE PROGRAMME, WE ARE REDEFINING THE ART LANDSCAPE -CHAMPIONING UNTOLD VOICES,

BREAKING CONVENTIONS, AND POSITIONING RIYADH AS THE FUTURE CAPITAL OF ALL CONTEMPORARY ART.

OUR VISION

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To become the world’s most prestigious platform for emerging artists—championing untold voices, reshaping global cultural narratives, and positioning Riyadh as the future capital of contemporary art.

OUR MISSION

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To discover and elevate groundbreaking artists from across 26 nations by providing them with global exposure, equitable opportunities, and a platform to break the frame of traditional art.

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ARTISTIC DISPLAY

OUR VISION

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OUR MISSION

REWARDS TO ART

ART IS THE MOST POWERFUL WEAPON WHICH YOU CAN USE TO CHANGE THE WORLD.

- NELSON MANDELA

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PAST EVENTS

24'

IT BEGAN WITH THE GLOBAL EYE PROGRAMME—A 15-YEAR JOURNEY MARKED BY 35 EXHIBITIONS AND OVER 4 MILLION VISITORS. FROM SEOUL TO SAATCHI, DOHA TO JAKARTA, THE EYE PROGRAMME HAS CHAMPIONED EMERGING VOICES LONG BEFORE IT WAS TRENDING.

BACKED BY VISIONARY SPONSORS LIKE PRUDENTIAL AND STANDARD CHARTERED, THIS ISN’T SOME POP-UP AWARDS SHOW; IT’S THE NEXT EVOLUTION OF A PROVEN GLOBAL PLATFORM.

GLOBAL LEADERSHIP TEAM

CLICK THEM TO

[ VIEW BIO ]

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Gordon was the former Chair and CEO of AXA, Asia & Africa and Regional Chief Executive for AIA. Gordon has held senior CEO roles in New York, Japan, Korea, Hong Kong, London, Dubai and Kenya. He currently sits on various Group Boards in the US, Europe and Asia and now resides between Hong Kong and New York. He is passionate about art and was a former sponsor of the EYE.

Gordon Watson

CHAIRMAN

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Founder and CEO of a management consultancy, providing actuarial and risk management services across the EMEA region. Samir has held leadership and consultancy roles within the banking and insurance industry. Born and raised in Riyadh, he is passionate about art and supporting the Saudi 2030 Vision. He currently resides between London and Dubai.

Samir Chaudhry

FOUNDER

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Irene brings 20 years of corporate leadership experience in finance and has built a global platform empowering women entrepreneurs with equitable access to funding, mentorship, and growth opportunities. Having coached thousands of women worldwide and orchestrated a global accelerator program that helped them raise millions in funding and scale globally, Irene is a renowned speaker and adviser with firsthand expertise in building and scaling thriving businesses.

Irene Tsang

DIGITAL EXPERIENCE ARCHITECT

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Chairman and Co-Founder of the internationally respected Global Eye Programme. David has held CEO roles in companies which have spearheaded the development of several high-profile professional sports around the world. David is a prolific art collector, including many works from globally emerging artists.

David Ciclitira

FOUNDER

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During his forty-year career, Hanlon has produced and directed a myriad of films, commercials, and television programming, including entertainment, music, art, and documentaries, as well as directed a diverse range of sport programming, including Superbikes, Superleague Formula Racing, Live Davis Cup Tennis, weekly ATP Tennis highlights, American Football, US PGA Tour, World Cup of Golf, Irish Open, Ladies European Golf, Ultra Sport, Opal Supersports News, and within the sport of boxing itself, Matchroom Boxing and Ringside.

Derek Hanlon

PRODUCTION DIRECTOR

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Experienced Marketer specialising in Data, Analytics, and Martech, with a proven track record of over 14 years working with multinational
corporations in the fields of data science and digital marketing.

Jeremy Dixon

HEAD OF DIGITAL SYS&COMMUNICATION

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Serenella Ciclitira holds an Honours Degree in Art History from Trinity College, Dublin. She is the Co-Founder of the Global Eye Programme and has worked with artists and galleries worldwide. An Honorary Fellow at the Royal College of Art, she established the Parallel Prize for Painting and the Serenella Ciclitira Scholarship for Sculpture. Many of its recipients have gone on to win major awards, including the Turner Prize and Jerwood Sculpture Prize.

 Serenella Ciclitira

FOUNDER

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Simeon Pines is an experienced media producer with a strong background in studio and on-location productions across multiple genres. He has worked with global brands such as Coca-Cola, PepsiCo, and adidas, and brings expertise in multi-camera setups, ENG operations, and post-production. Simeon produced and edited the National Geographic broadcast of the 2015 Prudential Eye Awards in Singapore, along with several StART Art Fairs at Saatchi Gallery, London. His broadcast credits include Channel 4 and ITV in the UK, and AXS.TV in the United States.

Simeon Pines

PRODUCTION DIRECTOR

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Experienced Marketer specialising in Data, Analytics, and Martech, with a proven track record of over 14 years working with multinational
corporations in the fields of data science and digital marketing.

Belinda Laubi

GENERAL MANAGER

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Paul moved to the Middle East in the early 90s as a senior advertising executive with BBDO. He has been with the Arena Group for over 16 years and is currently the Group CEO, based in Dubai. Arena is one of the world’s largest event services companies and has established its regional Middle East HQ in Riyadh in 2023. Arena delivers some of the most iconic sports events in the world and has a strong involvement in art and culture globally. Saudi Arabia is strategically very important for Arena now and in the future.

Paul Berger

FOUNDER

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Kate holds a BA Honours in Fine Arts (Painting) from the University of Stellenbosch and a PGDip in Imaging & Animation from London Guildhall University. Exhibiting under her maiden name, Kate Royds, she has shown work internationally, including at the London Art Biennale (2021) and as a Sasol New Signatures finalist (2022). With over 18 years of experience in art direction and exhibition production, spanning production houses and advertising agencies, she brings a rare blend of creative leadership, curatorial insight, and artistic practice.

Kate Price

CREATIVE DIRECTOR

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