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Social media transforms the RAFAA’s into a dynamic, global experience, boosting engagement, expanding reach, and shaping cultural conversations in real time.

Winners @ Global Eye Awards Singapore, 2014/2015.

THE GLOBAL VOTE

Public Participation at the Core

Public participation is central to the RAFAA’s.

Global voting via digital platforms shines a spotlight on previously undiscovered talent, giving emerging artists an international stage.
 

Hosting the RAFAA’s in Abu Dhabi ensures sustained global exposure, influence, and cultural visibility.
 

Bridging Art and Sport

By leveraging the Abu Dhabi Grand Prix, Formula 1, Frieze Art programming in Abu Dhabi, and high-impact digital platforms, the RAFAA’s create a distinctive cultural crossover.
 

This powerful intersection of art and sport engages new audiences, expands global reach, and reinforces Abu Dhabi’s position on the world stage.
 

Building Cultural Assets and Legacy

Through continuous storytelling and international exposure, the RAFAA’s cultivate recognised artistic figures and enduring cultural narratives.
 

Artists, their work, and the Awards themselves become long-term cultural assets.
Abu Dhabi 2026 marks a strategic milestone, positioning Abu Dhabi as a global hub for contemporary art.

 

Global Media & Digital Reach

Pre-produced vignettes of all finalists will be shared across social media to build momentum ahead of the live ceremony.

A broadcast feed will be provided to international networks, and edited highlights will be distributed to news agencies and published online.
 

Social media transforms the RAFAA’s into a dynamic, real-time global experience, boosting engagement, expanding reach, and shaping cultural conversations worldwide. It serves as a vital communication platform for the Awards.

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